Ok, this is probably the first of multiple posts on this particular subject, as there is a lot to this one.
But let’s start with the Amazon Definition:
What Amazon Bestsellers Rank Means
The Amazon Bestsellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com.
What Amazon Bestsellers Rank by Category Means
While the Amazon Bestsellers list is a good indicator of how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items. Category and subcategory bestseller lists were created to highlight an item’s rank in the categories or subcategories where it really stands out. We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory, and showcase the item’s rank on the product page. As with the main Amazon Bestsellers list, these category rankings are based on Amazon.com sales and are updated hourly.
What an Item’s Actual Sales Are
For competitive reasons, Amazon.com generally does not publish this information to the public.
Here are some useful links:
So what does all this mean? It means that Sales Rank is NOT the be-all end-all in deciding what to sell on Amazon. It is just a tool that helps you see one side of the picture. Don’t overuse it, and don’t take it too seriously, factor it in with all the other items and your gut feeling and let it help mold your decision. But don’t let it drive your decision!!
There will be more on the subject later, so keep checking back, or better yet, just subscribe to my Blog. It might also be good to learn more about FBA on my YahooGroup, there are lot of great sharing people on there, that believe in “paying it forward” and helping people.