Amazon Sales Rank

Ok, this is probably the first of multiple posts on this particular subject, as there is a lot to this one.
But let’s start with the Amazon Definition:

What Amazon Bestsellers Rank Means
The Amazon Bestsellers calculation is based on sales and is updated hourly to reflect recent and historical sales of every item sold on

What Amazon Bestsellers Rank by Category Means
While the Amazon Bestsellers list is a good indicator of how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items. Category and subcategory bestseller lists were created to highlight an item’s rank in the categories or subcategories where it really stands out. We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory, and showcase the item’s rank on the product page. As with the main Amazon Bestsellers list, these category rankings are based on sales and are updated hourly.

What an Item’s Actual Sales Are
For competitive reasons, generally does not publish this information to the public.


Here are some useful links:

Sales Rank Stats

Understanding Sales Rank

Translating Sales Rank

How to Use Sales Rank

Movers & Shakers in Toys


So what does all this mean?   It means that Sales Rank is NOT the be-all end-all in deciding what to sell on Amazon.  It is just a tool that helps you see one side of the picture.   Don’t overuse it, and don’t take it too seriously, factor it in with all the other items and your gut feeling and let it help mold your decision.  But don’t let it drive your decision!!

There will be more on the subject later, so keep checking back, or better yet, just subscribe to my Blog.  It might also be good to learn more about FBA on my YahooGroup, there are lot of great sharing people on there, that believe in “paying it forward” and helping people.

BookSellersFBA YahooGroup

Sales Rank


About FBARocks Bob Willey

My name is Bob Willey and I own Bob's Neat Books & Bob's Neat Stuff & ***** We've been selling on Amazon using FBA since June of 2008, and on Amazon since 2005. We are mostly FBA and we use FBA to sell practically anything! When it comes to selling on Amazon using FBA, we don't discriminate. The only requirement is that the items are profitable! We sell toys, games, books, and media items such as DVDs, CDs, even VHS tapes! We've also been selling on eBay since 1998 with over 11,000 feedbacks (100% Positive)!! Have been an eBay Trading Assistant for over 9 years. Also sell some Media items on eBay. ***** I also provide Seller Coaching services, designed to be one-on-one via Skype video, to target your exact needs, not generalized training, but specifically what YOU need. ***** I also moderate the YahooGroup FBAForum (see link below): ***** My background is varied, as I owned a computer consulting business for 28 years, and a Brick-n-mortar Auction House for 5 years with a weekly auction filling a 15,000 sq ft building. Plus I have done over 150 Estate Appraisals. OK, I enjoy STUFF.... *****
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One Response to Amazon Sales Rank

  1. Hey Bob. A great start with great information. Someday I will learn about a WP Community blog. Plan on reading your blog regularly. 🙂 We have the iPhone fba scout now. Texas Jim & Donna

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