This is one of those areas, where you are going to get varying answers on both sides of the situation.
And I will state, that each person has to decide on their own how to run their business, and what they business model is. There are no right or wrong answers.
MMPB’s are mostly worthless, and even if people give them to you, enjoy reading them, and then donate them on to someone else. Spending the time to scan thru them, can be very very frustrating, as most are going to be sub-penny books. Not worth your time to fool with them at any cost.
And to be honest, I have seen too many people take this path, get incredibly frustrating, thinking that it is too much work, and that they can’t make any real money, and end up giving up, long before they get to a profitable climb up.
So, for me, it would be much better to invest your time scouting for better inventory, even if you increase your inventory slower than you might want, you will be much happier with the results.
Think about how you are going to feel with all the work involved, selling MMPB’s for $2.20 or even $2.50 or $2.75 and making pennies or losing money, and at the end of the month seeing that you didn’t even pay for your Pro-Merchant fees. You can easily get so depressed with your results, that it will hard to recover from and move forward.
It takes a very special type person to make this model work and a very special business model. Definitely not for most people.
A penny book, is a book where you can list for .01 plus shipping cost on FBA, so you can make a little bit (not a lot and not a very healthy business model).
A sub-penny book is a book that they FBA’ers are racing to the bottom, with the price spiraling down. For a HB/PB book, that is less than shipping costs of $3.99
Here are some examples:
Once A Cowboy (Harlequin American Romance) http://amzn.to/kXpFah
an FBA cost at $3.79
A Baby In The Bunkhouse (Harlequin American Romance Series) http://amzn.to/l5q9bD
Several copies below sub-penny, one at $3.10
The Billionaire’s Fake Engagement (Harlequin Desire) http://amzn.to/iZem6z
many copies under $3.50
Put these thru the FBA Calculator, and when you factor in any costs you may have, any time invested, shipping costs to get them to the FBA warehouse, any storage fees (even at 1c/month), and then see if you want to try to sell these types of items.
Take that last one, and assuming that it cost you $0.00, and only cost you 40c to get it to the warehouse with shipping costs and time (probably low),
and when you sell it for $3.38 (and this is one of the higher MMPB, not $2.20)
and your profit is 54c
When you factor in everything, you could work at McDonalds flipping burgers and make more per hour… Sad, but true.
So do your own due diligence, and decide if even “for free” items are worth your time and effort.