Here is some of the information I received while attending the SCOE Amazon Seller’s Conference in Seattle/2011.
I went to the Advanced FBA Session, given by Tom Plaster & Andy Epperson (heads of FBA Program):
Inbound Inventory Destination (FC Warehouse Allocation)
Order Patterns +
Current Inventory +
FC Destination = Fulfillment Center
REMEMBER: Calculate your ROI (Return on Investment)
Use the FBA Calculator:
Fulfillment by Amazon Revenue Calculator (Beta)
Provide your fulfillment costs and see real-time cost comparisons between your fulfillment and our offering for customer orders fulfilled on Amazon.com.
** FBA fees are flat and predictable
Competition are making these same choices
Media is going to ABE3 for the forseeable future, it may change as more warehouses are added and expanded.
Amazon is building about 1 FC (Fulfillment Center) every 2 months !!!!
Match Inventory to Velocity (this is a far-reaching and important statement, think about it carefully)
The “Danger Zone” is where most damage/problems/issues occur is the DOCK area, in that nebulous zone where the hand-off between carrier and being received by Amazon occurs. It is not in either system
I have a copy I made from a slide showing the FBA Return process, I am not sure how to get it into a display form, but will work on. It really is enlightening.
What we’re working on: (AMAZON FBA)
Improved reports & settlement details
Faster removal with more visibility
Better handling of “unfillables”
Handling for light items
More prep services
More comprehensive API functions
More visibility & faster reimbursements for lost/damaged items
….. And about 400 more things
(this was reinforced by Simon Vining – Listing Management)
Note: I was the guest of FBAPower CEO Chris Green & Paul Retheford, and met the other wonderful members of this group. A Special thanks to Nancy, Tom, Zack & TJ
FBAPower was the hit of the Conference (and really helped make the conference) and kept all us very busy, but enjoyable talking to all those great Amazon Sellers. There were two FBAPower sessions scheduled, and it was moved to the largest room that the Marriott had to offer, and there still had to be a 3rd Session put together, since the demand was so high, that it was standing room only, even in the 3rd session.
The FBARepricer was very well received, there is nothing like it on the market today.
There were about 450 attendees (150 more on the waiting list that could NOT get in), over 130 vendor personnel, and 150 Amazon personnel (yep, a 3 to 1 ratio). And not just staff people, many VP’s and product managers were onhand.
I got to have lunch with Scott Kubicki – VP Seller Support (Technical Account Management – TAM) firstname.lastname@example.org He told us of how he has only been with Amazon for 4 months, and came from On-Star (GM). And his track-record was amazing, no wonder that Amazon scooped him up, he said they implemented a intelligent system, so that when you pushed the OnStar button, it looked at your history, who you are, where you are, the time of day and other factors, and they have 90% track record of routing the call successfully to the right department, before you even said a word! (Kind of big-brother eery) And they had improved their routing so that the average routing call was resolved within 42 seconds. He was very open and really was concerned about sellers and their issues, and wanted to be there to offer assistance, and freely gave out his e-mail address.
I also got to talk with many other VP’s, Product Managers, Support Reps (thanks Heather!) and many, many others.
Also got to have lunch with Skip McGrath in his hometown of Anacortes WA, at the beautiful wharf/marina restaurant Anthony’s. Skip also gave us a private tour and I took some pictures of the harbor and bay area, even saw an Oil Tanker (no whales… 😦
See my pictures on http:Facebook.com/bobwilley
Got to meet with many many friends, Skip McGrath, Janelle Elms, Cindy Shelbey, many of the OSI Rockstars, many of the BookSellersFBA Yahoo Group members, Joe Waynick who wrote Internet Bookselling Made EASY, and so many others…..
So much information, so many great times, so many great people….
Whewww… Time to take a breath.