Ok, Amazon just announced their new tool, Match Lowest Price.
If this a good thing? Probably for Amazon, but probably not for savvy sellers. Many feel this is going to start a “Race to the Bottom”, and it likely will. And this new tool, totally ignores FBA w/Net pricing (for now).
So what is it? (from Amazon)
The Match Lowest Price feature lets you quickly and easily match the current lowest prices for items with at least one other listing.
In Manage Inventory, click the triangle on the left of the top row and choose “Not low price.” This will select all of the listings on the page for which the value in the “Your Price” column is higher than the figure in “Low Price” column. (The “Not low price” option will not appear if all your listings on the page already have the lowest price.)
Next, click the Actions button and select “Match low price.” This will change the selected listings’ values in the “Your Price” column to match the values in the “Low Price” column.
Click the Save button to save your price updates. You’ll see a green checkmark in the “Low Price” column. Learn more about the Match Lowest Price feature in Manage Inventory Help.
If you click on the GEARS and adjust the options, it is a little better, this is VERY IMPORTANT.
What do others think?
Here is what Chris Green, CEO of FBAPower wrote:
Here is what Karin Bergsagel, of BookThink wrote: