Amazon Match Lowest Price

Ok, Amazon just announced their new tool, Match Lowest Price.

If this a good thing?   Probably for Amazon, but probably not for savvy sellers.  Many feel this is going to start a “Race to the Bottom”, and it likely will.   And this new tool, totally ignores FBA w/Net pricing (for now).

So what is it?  (from Amazon)

New: Match Lowest Price feature in Manage Inventory
Aug 22, 2011

The Match Lowest Price feature lets you quickly and easily match the current lowest prices for items with at least one other listing.

In Manage Inventory, click the triangle on the left of the top row and choose “Not low price.” This will select all of the listings on the page for which the value in the “Your Price” column is higher than the figure in “Low Price” column. (The “Not low price” option will not appear if all your listings on the page already have the lowest price.)

Next, click the Actions button and select “Match low price.” This will change the selected listings’ values in the “Your Price” column to match the values in the “Low Price” column.

Click the Save button to save your price updates. You’ll see a green checkmark in the “Low Price” column. Learn more about the Match Lowest Price feature in Manage Inventory Help.


If you click on the GEARS and adjust the options, it is a little better, this is VERY IMPORTANT.

What do others think?

Here is what Chris Green, CEO of FBAPower wrote:

Here is what Karin Bergsagel, of BookThink wrote:


About FBARocks Bob Willey

My name is Bob Willey and I own Bob's Neat Books & Bob's Neat Stuff & ***** We've been selling on Amazon using FBA since June of 2008, and on Amazon since 2005. We are mostly FBA and we use FBA to sell practically anything! When it comes to selling on Amazon using FBA, we don't discriminate. The only requirement is that the items are profitable! We sell toys, games, books, and media items such as DVDs, CDs, even VHS tapes! We've also been selling on eBay since 1998 with over 11,000 feedbacks (100% Positive)!! Have been an eBay Trading Assistant for over 9 years. Also sell some Media items on eBay. ***** I also provide Seller Coaching services, designed to be one-on-one via Skype video, to target your exact needs, not generalized training, but specifically what YOU need. ***** I also moderate the YahooGroup FBAForum (see link below): ***** My background is varied, as I owned a computer consulting business for 28 years, and a Brick-n-mortar Auction House for 5 years with a weekly auction filling a 15,000 sq ft building. Plus I have done over 150 Estate Appraisals. OK, I enjoy STUFF.... *****
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3 Responses to Amazon Match Lowest Price

  1. makais says:

    this would be a lot more helpful it could match net pricing

  2. Juan says:

    I’m new here and to the whole FBA thing but I’d like to ask how you see the market for new FBA members in reference to making a decent profit ? Or is this market already too saturated ?

    Please advise –

    Juan & Laura Colome

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